Comment on Internal Branding

Allen — Tue, 30 Jun 2009 11:52:02 GMT

I came to your blog just when I was surfing on this topic. I am happy that I found your blog and information I wanted.

Comment on Internal Branding

Smita Bhaskar — Wed, 22 Apr 2009 08:25:36 GMT

Get Empowered with Effective Communication

According to a study done by Threshold Communications, specialists in communication and behavior change; only 40% of full-time employees feel their company has a clear plan to withstand the recession. Don’t you think, it is lack of effective communication?

Honest communication has a definite effect on employee morale. Of those feeling strongly that their company has a clear plan to withstand the recession, 82% have high enthusiasm for their job and 86% feel committed to their company's long term success.
Of those not committed to company’s success, only 12% say their company has shared its plans to withstand the recession with them.

Such surveys testify the sheer importance of strong communication. The key principles that an organization must follow in order to have a strong communication internally are:

• Allow your employees to express. Your employees’ opinion is important.
• Communicate with your own people before you communicate with your customers
• Think long term

Finally, the key mantra: Remember, the internal branding is as much important as the external.

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Comment on Internal Branding

Comment on Internal Branding